Tag Archives: book promotion

A Spotted Jumping Dog



I really want to thank the bloggers who have had me over to visit or talked about Kin Types: Carla at Writing Customs, Marie at 1WriteWay, Merril at Yesterday and Today, Robert at O at the Edges, and Adrienne at Middlemay Books.  You guys (y’all, youse) really know the meaning of collaboration in this whole writing and chatting thing we do. I treasure all of you.

If you missed any of those posts, just click the links above.

And, above all, take a peek at my cute granddog, Theo. Isn’t he adorable?

And you thought I only do cats? In fact, Theo is the spitting image of my last dog, Sandy, although Theo has large brown spots on his skin that are visible through his thin blond fur. And Theo’s legs are longer so that he can jump on the counter-heighth table (taller than a regular kitchen table). Which he does. All the time.

But he’ll learn. He had a hard life on the streets of Indio before son and ND rescued him.

Now his life is hard, but only in that he has to live with two great cats who are not as naughty as Theo.

If you are wondering about Prince Perry Winkle, he is now officially the most affectionate cat ever.

I haven’t been writing, but I have been starting to organize for book promoting and spending time with Perry because I had to go to California this past week for work. I hope to get things under control this week and then get back to writing again. I keep trying, folks.

How about you? What are you trying to get under control?

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Filed under Book promotion, California, Cats and Other Animals, Kin Types, Writing

Book Trailer Decisions

Although I never had a book trailer for Doll God, I’ve since read that they are important because readers, like most people today, are used to videos and to receiving information in that format. So I am trying one for Kin Types.

I hope you enjoy it. It’s only 53 seconds long and you can either listen to the music or keep your volume off.

Do you regularly watch book trailers? If you’re a writer with a published book or books, have you used book trailers?

Unless you are experienced at making videos, it takes a lot of time to make a short little video about your book. Rather than waste time learning step by step, I asked my daughter who already makes memory video albums for people to make the video for me. I sent her links to book trailers and book trailer articles, old family photos, and the manuscript itself. After the video was completed, I learned a few things from her.

There are a lot of decisions that go into making a book trailer. The length is one thing. Sometimes short is best: if you keep it under 60 seconds you can share it on Instagram.  It’s also more likely to be watched. But you can’t put too much into 60 seconds.

A mistake some authors make is to try to give a complete synopsis of the book in the trailer, so she opted to give a flavor of Kin Types instead.

You have to make sure the music fits the book.

Do you want a narrator or just written text or do you want to showcase your own reading from the book? My daughter thought that for a short video, simplicity was best and used written text. That way, people don’t have to listen to the video if they are at work or otherwise unable to listen to audio without disturbing others.

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In case you are wondering how Perry, our unsocialized foster cat, is doing, I can tell you that he loves to play with Hot Pursuit, a game that spins a furry mouse on a stick. He’s also interested in the robot fish in a bowl of water, but Hot Pursuit is his passion. He eats Wellness chicken pate out of a bowl I hold in my hand and his nose and whispers nuzzle my hand. He sniffs and licks my fingers. But he still doesn’t want me to reach out and touch him. One day I touched his haunch, and he flinched and jumped back. Then he lay back down and tentatively touched my hand with his paw. Sometimes he lies in a cat bed on a bench in the sun and sometimes he sleeps underneath the bench or under the footstool. He’s only done two naughty things, which is pretty good considering that he is quite young. He chewed the tag off the lamp’s electrical cord. I hope he knows cords are bad to touch. He also peed on a pile of clean laundry I left lying in his territory. Oops.

Hope your week is a beauty!

 

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Filed under Book promotion, Books, Doll God, Family history, Flash Nonfiction, History, Kin Types, Nonfiction, Poetry, Poetry book, Poetry Collection, Writing

Creating a Media Kit

Are you planning to publish a book soon or in the distant future? (If you’re looking for a Perry update, you’ll find it at the end ;)). Also, pre-orders for Kin Types must be in by Thursday. Pre-order HERE.

Finishing Line Press has been very good about providing sample materials for promotional purposes. Because of their help, I felt that I had the tools to put together a media kit, as they suggested.

I thought I would share a list of the component parts that go into a media kit.

The first page is a cover image of Kin Types with “Press Contact” information. This info consists of:

  • Name
  • Address
  • Email address
  • Website address

You might want to include a telephone number, but it is also suggested that the media kit be available through your website. I don’t know about you, but I don’t want my phone number that available.

Look at what I’ve listed. Address. Do you want your address on there? I found the same question came up when I was listed with Poets & Writers. But we have a post office box that we use for business, so I use that for writing business. If you don’t have a post office box, you might want to consider getting one now.

You probably already have more than one email address, but if you don’t, you might want one that is expressly for writing or at least doesn’t have too much spam going into it.

Do you have a website-website or is it your blog? Either is fine–just make sure that the address you use is going to remain the same for the next couple of years at least.

After the front page of the media kit, you will have a TABLE OF CONTENTS, and the table of contents will include these items

  • Biography
  • Curriculum Vitae
  • Press Release
  • Reviews
  • Blurbs
  • Interviews

Your biography should be a few short paragraphs long and just cover the main points, especially as relates to your writing and perhaps your specialization in something related to your topic of writing. On my biography page I first put my new headshot taken by Renee Rivers and then my three paragraph bio. Sometimes people use funny bios that show the writer’s sense of humor, but not much else. I think these are meant to show that the writer doesn’t have a big head. Personally, I don’t much like those. That sort of thing is for a Twitter description, not a bio that is meant to encapsulate your experience as a writer.

The bio takes time to craft. If you haven’t written one for yourself yet, there is no time like the present. Write it in 3rd person, not first. You can keep revising it as you get publications or something major changes in your life, but it helps to have one ready-to-go. And you need it to submit to magazines and journals, agents, etc. So I think writing your bio is your first assignment ;). The best way to begin is to look at other writers’ bios as models.

Next up is the Curriculum Vitae–or CV as it’s usually called. Are you Googling it yet? hahahaha Kind of like chapbook or feral cat, really. Most of the world uses the word RESUME. But in academics and the literary world, CV is what it’s called.

The format for a CV is slightly different than a resume, and the biggest difference IMO is that a resume is supposed to be pretty short so you don’t wear out somebody who is considering hiring you. But in a CV long is where it’s at. Because long shows that you’ve done a lot of stuff. And for writers that means publishing a lot. On a CV, you list alllllll your publications, except for maybe that fairy tale you wrote when you were seven. Since most writers making a media kit for the first time won’t  have a long list of publications, what are they to do? I just wouldn’t put in the thing. Who cares? The media kit is what the writer chooses to make it, after all.  If your CV isn’t your strength, don’t use it.

!But I have a question for genre writers: do you use a CV for agents or for media kits?

Next is the Press Release. But I haven’t done that yet, so I have no advice!

Then there are reviews. I only have one advance review, written by Carla McGill. Thank you, Carla! After Kin Types is published I hope to get more reviews and can then add some to the media kit.

I have two blurbs for Kin Types, from Justin Hamm and Carol Bachofner. I’ve included them both on the same page. Doll God has three blurbs, but that seemed fitting because it was a full-length book.

Until two weeks ago, I didn’t have an interview for the media kit, but then Marie from 1WriteWay interviewed me, so now I do. Thank you, Marie!

Now you see the things you have to start to think about ahead of time: lining up reviews, interviews, writing a biography, and so on. And I originally thought all I had to do was write and tweet about it!

If you are experienced at creating a media kit, I would love to hear your thoughts.

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Perry update: he loves tuna juice, which is the water from the can of tuna. It’s just a once in a blue moon treat as I don’t believe in giving cats too much fish. Fish is a secret ingredient in far too many cat foods, and fish can cause serious health problems if it’s too big a part of the diet.

Also, I am starting to train him with little pieces of turkey. When he actually takes it out of my hand I will open his cage door so he can go in and out in the room. At least that is my plan at this point.

Perry lets me come fairly near to him. He seems more and more calm and less frightened, but I don’t feel he is ready for me to try to touch him.

Here he is on the upper level of his 3 story cage house

From the gardener: peppers are ripening so he figured out a way to dry them outside. He didn’t want to dry them inside because they could makes the cats sick.

There are 3 or so more days left to pre-order Kin Types at this  link.

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Filed under Book promotion, Kin Types, National Poetry Month, Poetry book, Poetry Collection, Publishing, Writing, Writing Talk

Sally’s Cafe and Bookstore – New on the Shelves – Doll God by Luanne Castle

A big thank you to Sally Cronin for putting DOLL GOD on the shelf at Sally’s Cafe and Bookstore! It’s in great company, and I’m thrilled to be one of Sally’s authors!

Smorgasbord - Variety is the spice of life

Welcome to the first of the New on the Shelves posts this week and today it is poet Luanne Castle and her debut collection, award winning Doll God that explores the emotion that we invest in inanimate objects, some of which have been created in our own image.

About Doll God

Winner of the New Mexico-Arizona Book Awards, Doll God, studies traces of the spirit world in human-made and natural objects–a Japanese doll, a Palo Verde tree, a hummingbird. Her exploration leads the reader between the twin poles of nature and creations of the imagination in dolls, myth, and art.

“Every day the world subtracts from itself,” Luanne Castle observes. Her wonderfully titled collection, Doll God, with its rich and varied mix of poems part memoir, part myth and tale, shimmers as it swims as poetry is meant to, upstream against the loss.
Stuart Dybek, MacArthur Fellow and author…

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Filed under #AmWriting, Book promotion, Books, Doll God, National Poetry Month, poems about dolls, Poetry, Poetry book, Poetry Collection, Writing

Enter to Win a FREE COPY of DOLL GOD and The Little Free Library with Dogs

What to win a free copy of Doll God?

Enter the Goodreads Giveaway. If you’re not on Goodreads, it is easy to sign up–and it costs nothing to enter to WIN A FREE COPY OF DOLL GOD.

Goodreads Book Giveaway

Doll God by Luanne Castle

Doll God

by Luanne Castle

Released January 10 2015

Enter Giveaway

Remember the little free library?

One of the books I bought at the used bookstore was The Girl on the Train. It was a fairly suspenseful thriller, but it had some pretty big flaws. For one, a lot of the book is taken up by holding the main character’s hand while she drinks. Yeah, she’s a very tedious alcoholic. Boring. Then I figured out the solution to the mystery by the middle of the book, so the ending was a big letdown. None of the characters were likable.

Strangely, the book felt like it was written by Paul (not Paula) Hawkins. This is not meant as a negative about books by men or anything like that. And I’ve never really thought to myself about whether a book was written by a man or woman–I never cared. But I was haunted by the feeling that a woman couldn’t have written this book. It was kind of odd.

All that said, I read the book in one day, so it was a suspenseful read.

I went to California and thought I’d visit the little free library. Since I had just finished reading The Girl on the Train and didn’t have anybody I wanted to subject give it to, I thought I’d walk there and do a switch. When I arrived at the house with the little library, I noticed that the front door was open and a little wire-haired cutie (dog) was walking down the front yard. I kept approaching the library, wondering if the dog was supposed to be outside as he/she wasn’t wearing a collar. Just then a yellow lab came running out of that open door. The lab was not happy with me and ran toward me, growling in an aggressive manner. I walked across the street and turned back in the direction I came from. That was disappointing, considering I like being able to walk to a little library. And I couldn’t help but think of the children’s books in the library and what could have happened if a child had been walking there at that moment.

Later, the gardener drove me over there and I did the swap. I ended up with a book called Earnest about . . . (get this) a yellow lab.

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Filed under Book Giveaway, Book promotion, Book Review, Books, California, Doll God, poems about dolls, Poetry, Poetry book, Poetry Collection, Writing

What I Do and Don’t Know about Amazon Reviews and Rankings

Way back I said I would share some stuff I learned about publishing a book. A lot has gone on in my life in the past couple of months, so I got a little behind in my spring plans. Nevertheless, I will share the little I’ve learned about the subject of Amazon reviews and rankings with you. I was so ignorant that I didn’t realize how important reviews are to book sales.

Actually, this post is more about what I don’t know about Amazon.

But I used to know even less. To those of you I had to be asked to write an Amazon review for, I’m sorry you even had to ask. If I read your book, and particularly if I reviewed it on here, I should have known to go write a review on Amazon. All it really takes is one or two sentences and a star rating. Mea culpa. Or maybe it’s my bad today.

I’ve heard–and so far this is merely rumor because how Amazon really operates is a mystery even to those who purport to have figured out the formula–that one has to have 25 reviews on Amazon for one’s book to attract any attention from Amazon and perhaps be moved up where a stranger might type in, say, “turtles as pets,” and see the link for your book that rhapsodizes on turtles as pets.

I’ve also heard that it’s important for people to click that “why, YES, this review was extremely helpful to me” (or whatever it’s called) button on Amazon after each positive review.

I have seen many books without any reviews. How can that be? After a writer puts all that effort into writing a book, not one person can write a review of it? I’m having a hard time getting my mind around this phenomenon.

A writer is also supposed to create an Author Page at Author Central on Amazon. Do you know how many writers don’t bother to do this? I guess the idea behind this feature is that someone can use the information on that page to help decide if they want to purchase your book. It’s also helpful for when you publish your second book–and I would imagine that a book in a different genre might make it even more important. As readers, we want to know what makes a writer the right person to write that book.

Here is my Author Page. What else, if anything, should I share on this page?

When Doll God first came out it was on the list of Hot New Releases in Poetry for a few weeks. It was kind of exciting, but what did it really mean? I wonder if I sold even one book because of that list. And how would I know? Here’s the rub about Amazon: if you’re not self-published you’re not necessarily privy to much behind-the-scenes information. What I get is a graph that gives me an idea of the up and down of sales, with the ranking among 8,000,000 books. I’ve checked it out exactly three times. I just looked again and mine right now is 246,886 365,098 (changes fast). But then you know that because this is information that is available to all Amazon readers. You can see it on the page for Doll God under product details. By the way, that number doesn’t seem that terrible to me, especially for a poetry book (although I’d love it to be lower), but if my book was a novel or memoir I would like a much lower number/higher ranking. And besides, it’s a number that will continue to change. One day, when I am no longer doing anything to promote the book it could wind up at 7,999,999.

I would like to hear from people who are self-published. What does your information about sales, etc. look like? How detailed is it? Do you know what motivates a sale?

Do you have any other information about Amazon that you can share?

Lost MaryGold

 Lost MaryGold

 

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Filed under Book promotion, Book Review, Books, Doll God, Poetry, Poetry book, Poetry Collection, Publishing, Writing Tips and Habits

Doll God Makes an Appearance on AZTV

I’m still trying to crank out a revision for Stanford, but I thought I’d give you a snicker of enjoyment today. I want to remind you that the night before my TV interview I did not sleep AT ALL. Therefore, I don’t feel I should be responsible for the baggy, wrinkled state of affairs in this video. I’ll be back Monday!

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castle promotional cover

 

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Filed under Arizona, Book promotion, Doll God, Dolls, Interview, poems about dolls, Poetry, Poetry book, Poetry Collection, Publishing, Vintage American culture

Author of the Week, Luanne Castle! ~ #AuthorTag @writersitetweet

Thanks to Cate Artios for her sharing community of and for writers.

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Filed under Blogging, Book promotion, Publishing, Writing

TV and Me

I am behind in blog reading because my schedule has been overwhelming, but will catch up as soon as I can. I hope today is a good day for checking out my “reader.”

As you might have noticed from Renee’s review (thank you so much, Renee!), first posted on Monday, I was interviewed on AZTV7’s Morning Scramble Monday morning about Doll God. The interview itself turned out to be a painless experience–Sandy Moss and the crew were low key, warm, and put me right at ease. The interview was “live” across all of Arizona, and my husband watched me on the screen from another room.*

The night before we drove from Phoenix up to Cottonwood to spend the night. I had to be at the station at 8AM. Hubby has problems with altitudes, and Cottonwood is a lower elevation than Prescott, where AZTV7 is located. We stayed in a hotel room where the window had an exterior light shining into it–and a flimsy set of blinds covering it. With my sensitivity to light it was torture. Then it was also very warm in the room. The hotel turned out to have no staff working all night either. They get in at 9AM . . . .  I did not sleep the entire night. All I did was lie there thinking, “Light, heat, and lack of sleep are my migraine triggers. What if I am struck with a complicated migraine in the middle of the interview?” I actually came up with scenarios of how to handle the situation, should it arise. They all ended with me running for a bucket.

Hubby and I got up and ready in time, so that was a plus. The downside was that the bags under my eyes were packed and ready to pay $75 each for being overweight.

We drove through the mountains and past the snow banks. That was a treat. And hubby didn’t get sick this time from driving through the high altitude.

Two other women were being interviewed on the same show: the founder of Rhonda’s STOP BULLYING Foundation for Girls and the Director of Resource Development for the Prescott Area Habitat for Humanity. Just before my segment, Sandy Moss made a plea for Ringling Bros/Barnum and Bailey Circus to retire their elephants NOW, not in three (long) years. If you don’t know about this news, read about it here. When my son was a teen, he and I used to picket the circus on behalf of the elephants, so this help for them has already taken a long long time. Why should they have to wait another three years? Another three years of abuse!

I was relieved to be interviewed before the other women, as I didn’t have time to watch them and critique how much worse I would do than they were doing. But Sandy’s questions were not designed to make me look stupid (the responsibility for that rests with me), and she let me read a poem :). When we were done, she said she was surprised that my segment lasted nine minutes. She wasn’t as surprised as I was–it felt like about three minutes!

After that, hubby and I went out for omelettes and then headed to Prescott’s antique stores. There I discovered the “find” of my doll collecting! A Door of Hope bride doll!!!!! I never dreamed I would find such a thing. Door of Hope are highly collectible, very expensive dolls that were made by very poor ex-slave Chinese girls at Door of Hope mission in Shanghai from about 1900-1950.

Isn’t that beaded veil just gorgeous?! Look at the work that went into this costume.

And I got a good deal on the doll.  So the day turned out pretty good, although it all happened on zero sleep.

By the way, that was the first time I was on TV since I was ten years old. My class performed an original play, and I played the role of Nurse #2, which doesn’t sound so great, but was actually one of the main roles.

That’s me in the nurse’s cap at the far end of the table, seated. Dr. Manner’s something or other was the name of the play. That was Dr. Manners, the boy standing near the clock. Boys were the doctors. Girls were the nurses. But at least nurses got to wear those cool caps!

* The new TV segment will be edited by my daughter and then I will post. If I have the guts.

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Filed under Arizona, Books, Cats and Other Animals, Doll God, Dolls, Memoir, poems about dolls, Poetry, Poetry book, Poetry Collection, Sightseeing & Travel